Dan Honig — Austin Entrepreneur and Business Builder

Austin, Texas entrepreneur. Founder and President of High Fortitude. Founder of Discount Fence USA.

Man with a beard and black shirt sitting at a table with hands clasped.

Background

Dan Honig is an Austin, Texas–based entrepreneur, Founder and President of High Fortitude, and founder of Discount Fence USA. He has more than 20 years of experience building and scaling companies in construction and field services.


Before becoming an entrepreneur, Dan helped lead, manage, and scale multiple companies, gaining hands-on experience in operations, team leadership, and business development. This foundation gave him a practical understanding of what it takes to build efficient, high-performing organizations.


In 2014, Dan founded Discount Fence USA with a vision of creating a high-quality, customer-first fence and deck company. Together, Dan and his team built the business into one of the largest fence and deck companies in the United States, known for its strong brand, scalable operating systems, craftsmanship, and commitment to its customers.


Today, Dan leads High Fortitude, an operating group that acquires and supports enduring businesses across construction and field services. He is passionate about mentoring leaders, improving industry standards, and creating companies that deliver long-term value to customers and employees.